I'm Karah, a web designer and developer with 15+ years of experience from UI/UX to backend programming, balancing both form and function.

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Portfolio

Print for Marketers thumbnail with tilted computer monitor
DeanHouston

Print for Marketers • Website Design & Development

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  • Advanced Custom Fields
  • CSS
  • Figma
  • HTML
  • JavaScript
  • PHP
  • WordPress
Belvac Can Line Interactive Map thumbnail with tilted computer monitor
DeanHouston

Belvac Can Line Interactive Map • Design & Development

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  • CSS
  • Figma
  • HTML
  • JavaScript
OPW Gas Nozzle Configurator thumbnail with tilted computer monitor
DeanHouston

OPW Gas Nozzle Configurator • Design & Development

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  • CSS
  • HTML
  • JavaScript
Zygo Electro-Optic Interactive Product thumbnail with tilted computer monitor
DeanHouston

Zygo Electro-Optic Interactive Product • Design & Development

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  • CSS
  • HTML
  • JavaScript
OPW Forecourt Interactive Map thumbnail with tilted computer monitor
DeanHouston

OPW Forecourt Interactive Map • Design & Development

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  • CSS
  • HTML
  • JavaScript

Experience

Feb 2021 - Present

Senior Web Developer • DeanHouston

Transitioned to a senior role which led to a specialization in user experience and data collection.

  • Refocused on UI/UX for better site mapping and reorganization, pushing into collecting analytics data to make informed decisions about site design and navigational adjustments.
  • Spearheaded the move from Google Analytics to GA4 alongside the demand generation department to transition accounts, embedded site codes, and convert GTM tags to the new system with set and documented in-house parameters for data capture.
  • Strategized closely alongside the demand generation team to meet data privacy compliance standards, such as GDPR, for ads and analytics data for our clients.
  • Reconfigured, customized, and standardized GTM setup and implementation for data collection and assisted in building niche custom events for client lead generation campaigns.
  • Took over the majority of website audits for potential new clients to highlight inconsistent user interface components, unfriendly user experience, and structure that could negatively impact SEO.
  • Built out wireframes for our design teams as base website structures and also created UI mockups for smaller-scale projects for clients through Figma and Adobe XD.

Skills & Tools Used

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe XD
  • Advanced Custom Fields
  • Apache 2
  • API Hooks
  • AWS
  • CSS
  • C# (Unity)
  • DigitalOcean
  • Figma
  • Google Analytics 4
  • Google Tag Manager
  • HTML
  • JavaScript
  • Liquid
  • Microsoft Office
  • Next.js
  • Payload
  • PHP
  • Shopify
  • Ubuntu
  • VS Code
  • WordPress
Aug 2018 - Feb 2021

Full Stack Web Developer • DeanHouston

Worked as a marketing/creative agency developer, catering to B2B and B2C clients, including some from the Fortune 500 list. Built out websites, landing pages, emails, calculators, and other tools to meet client specifications and user needs.

  • Built and overhauled interactive product demo code for trade show screens to better adapt to mobile for website and email/PPC campaign utilization to increase leads and conversions.
  • Worked alongside the rest of the development team to strip down WordPress bloat to improve page speed score, taking it from around 70 to 95+, along with building an in-house page builder with ACF.
  • Introduced the development team to Figma as an alternative to Balsamiq and Sketch for wireframing and designing out landing pages for smaller-scale projects.
  • Created websites mostly in WordPress; styled and maintained sites built in Sitefinity, Drupal, and other various CMSs.

Skills & Tools Used

  • Adobe Photoshop
  • Advanced Custom Fields
  • API Hooks
  • Apache 2
  • AWS
  • CSS
  • C# (Unity)
  • DigitalOcean
  • Figma
  • HTML
  • JavaScript
  • Microsoft Office
  • PHP
  • Python
  • SQL
  • Ubuntu
  • VS Code
  • WordPress
May 2016 - Feb 2018

Web Specialist • Parts Express

Worked as an in-house ecommerce web designer and developer. Created and implemented landing page designs, improved user workflows through process automation for repetitive tasks, and generated report data for analytics and emails.

  • Enhanced in-house brand visibility through building websites in PHP and SQLite with CSV data exported from InRiver.
  • Improved various internal processes, such as one-click drawing file sorting and zip file creation, with batch scripts for site and spec sheet usage.
  • Automated the generation of speaker spec sheet PDFs by pulling data via PHP from their Magento (v1.x) sub-site.
  • Reduced time needed to manage and move user-submitted speaker builds via Wufoo for the Parts Express showcase by leveraging form API data to convert accepted submissions into a single block of HTML to copy/paste into WordPress.

Skills & Tools Used

  • Adobe Photoshop
  • API Hooks
  • Bash
  • CSS
  • HTML
  • JavaScript
  • PostUp
  • PHP
  • Python
  • SQLite
  • Universal Analytics
  • WordPress
Oct 2015 - Apr 2016

Graphic Designer • Le Chocoholique

Worked alongside the owner of Le Chocoholique during my time at The Ohio State University to refresh and create various print and design assets for menus, events, and everyday items.

  • Updated menu items and prices with InDesign.
  • Created new print materials in Photoshop and InDesign for limited-time drink menus and various events.
  • Assisted in refreshing the logo, business cards, and shopping bag designs.

Skills & Tools Used

  • Adobe InDesign
  • Adobe Photoshop
Feb 2009 - Feb 2013

Web Designer • 17 Seconds Productions

Job shadowed and interned during high school and college while focusing on the foundations.

  • Worked on small business sites with HTML and CSS that I designed in Adobe Photoshop alongside the company owner.
  • Assisted with creating various graphic design pieces for clients.
  • Began building UI designs for Drupal websites (v5 or 6).

Skills & Tools Used

  • Adobe Dreamweaver
  • Adobe Photoshop
  • CSS
  • Drupal
  • HTML
  • PHP
Graduation Year 2016

Bachelor of Arts • The Ohio State University

Bachelor of Arts in Japanese Language & Literature with a minor in Global Studies with an Emphasis on East Asia.
I also attended additional technical courses while enrolled, including several courses related to Java and C++ as well as digital art department courses for web and interactive design.

Skills Acquired

  • C++
  • Japanese (~N5)
  • Java